Colorgraphics is an off-the-scalp highlighting
system that lightens, tones and conditions in
one step. Six boldly colored pigments, with
fresh scents like grape and blueberry, tone
hair as the product lightens.
Logics is the highest expression of pure tone,
Calibrated haircolor and lavish color
maintenance products to customize and
preserve the true identity of salon color
Technology makes the difference.
Whether it’s cold-smoothing or heat-
straightening, Opti.smooth’s unique
formulations protect your hair every step of
the way. Your hair looks beautiful, feels
natural, moves like silk.
SoColor is the No. 1 professional color brand
in the United States and is used in thousands
of salons nationwide.
Matrix
Salon Powered Style Control with patented
technology builds style with every step.
Discover professional hair care with a
therapeutic vision. A collection of therapies
fusing Matrix science with customized natural
ingredients for a rejuvenating salon
experience.
Curl.life 4-Step Defining System’s unique
technology fuses moisture and control to
professionally tame curls every step of the
way.
Matrix Essentials is the salon professional’s
chemical service support partner.
Amplify 4-Step Volumizing System is real patented
technology proven to increase the thickness of hair.
Color.smart Protective Luminating System keeps your
shade salon-luminous and true to hue.
Sleek.look 4-Step Smoothing System is an amazing
breakthrough in technology that lets you smooth
curls, tame frizz and blow-dry hair straight.
Vavoom Designing and Finishing System lets you
take control of your style. Shape it. Shine it. Define it.
Hair Care
Color
Color Sync is the first demi-permanent creme color
with a patented ceramide conditioning and
restructuring complex. The patented ceramide
conditioning and restructuring complex is attracted
to porous areas, smoothing the way for uniform
processing. Color is even...won’t leave bands or
grab on the ends. It’s truly seamless.
Today's texture can be anything you want it to be --
from nearly invisible to outrageously curly. Matrix
has a wave for every look you can imagine. Plus,
Matrix has a perms with special formulas for color-
treated hair and a curl remover.
Semi permanent color can add subtle to intense
tones on natural haircolor and enhance color same
day as a perm, relaxer or straightening service.
Very fast, very conditioning de-dusted lightener with
conditioning panthenol to help protect hair as the
formula lightens. V-Light delivers maximum lift (up to
7 levels).